An Online Marketing Approach for the Smart and High-Integrity Entrepreneur  

To the person building a business around their expertise,


Often, the marketing side of your online business can feel like too much to handle. Keystone is the program that puts you back in control.


The accelerator was founded by Billy Broas, creator of The Five Lightbulbs®, who saw a need to make marketing simpler for entrepreneurs in online education.

Our participants are consultants, course creators, coaches, speakers, and thought leaders. The people we help are not professional marketers, yet need marketing to bring their top-notch products and services to the world.

Struggling with marketing overwhelm, pushy sales tactics, and being too "in the weeds" with their topic,  our participants find relief inside Keystone. If you join us, you'll learn a messaging system that makes the most of every minute you spend on marketing.

Next cohort begins: February, 2023
Price per seat: $5,000

When you nail your messaging and positioning, you can ditch the hype, flash, and endless marketing tactics

When you join the interest list, you'll be sent a video clip from a past Keystone. It will give you a feel for the program.

Join the interest list for Keystone by entering your usual details below.

“I had seen Billy's marketing handiwork in the wild, and that led me to sign up for his Keystone program. I was looking for an additional edge in selling our cohort-based courses and thought Billy's training could help.

We've sold over $75M in online courses over the years, so needless to say, we have high standards when it comes to marketing training.

Billy is the real deal. His approach to marketing is simple, authentic, and powerful.


We're now using his messaging framework to improve our campaigns. If you have the chance to learn from him, take him up on it.”

Ryan Deiss
Founder & CEO, and

“The Keystone Accelerator course was a game-changer for me. Before the course I felt like I was shooting in the dark trying to come up will compelling sales messages and emails for my online course.  It took me forever to write a simple email. And then when I finally wrote something I had no way of knowing if it was even the right message for the right audience. Keystone completely changed that.


With the 5 Lightbulb Framework, I felt like the fog lifted on how to write good marketing and sales copy. I can now write compelling emails for my launch quickly, on message, and to my target audience. Billy’s approach to writing sales copy is creative and authentic.


He is an inspiring and generous teacher who can break abstract marketing concepts down into manageable pieces. Instead of dreading my next launch I am excited.”

Gwyn Wansbrough
Faciliation expert and trainer

“I’ve never, in all the years I’ve sold things online, had the quantity or passion of replies I’m getting.

Thanks to Keystone, and The Five Lightbulbs approach, I launched a premium product. I launched in June, and it's now September that I record this.

I've never earned so much from one product. And my customers are happy. They love it.

I'm extremely grateful to Billy, The Five Lightbulbs, and Keystone -- including all of my colleagues in the cohort who really helped me get to here.

I strongly recommend, if you've been selling online for a little while, and you want to juice up your sales, join Keystone, join Billy, learn from him, and enjoy the benefits.

Reuven Lerner

Python consultant and online educator

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What Our Participants are Saying

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“I doubled the price on my course, so I thought, ‘Okay, well it's probably gonna take longer to sell out these 50 spots.’ I sent out the opening cart email on a Monday, and by Tuesday at the same time, it's completely sold out.

Anyone who wants to sell their stuff in a mega authentic way, in an almost Zen master sort of way of selling – I'd highly, highly recommend Keystone.”


Akash Thakkar,

Composer and Video Game Sound Designer

“I have done all the big names from Ryan Levesque to Frank Kern, to everybody else you can imagine. 


This simple framework that Billy teaches is a game changer. 


In my world, as a business owner, there's before Keystone and after Keystone.”


Christy Brennand,

Founder of More Heart Less Body weight loss program

“So I've done courses, I've done workshops, one-day events. I've listened to TED Talks. I've read books. And I have learned a lot about marketing. Some of these events were run by the gurus of the marketing industry. So my knowledge is vast when it comes to marketing, but they all failed to deliver on the how.

Keystone is the most practical course that I have ever done. It is by far the most non-BS marketing course. We literally walked out with a physical marketing playbook that we could deploy to our databases.”


Mirta Fagundes dos Santos

Executive Director, ViAGO Limited

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Tiago Forte

Tiago Forte is the founder of Forte Labs and the popular online course, Building a Second Brain

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Billy Broas

Billy is a marketer who has worked behind the scenes of some of the top online entrepreneurs.

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The Five Lightbulbs®

Building a Second Brain

Meet the Team

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Write of Passage

Building a Second Brain

Kimberly Snyder

David Perell

Tiago Forte

Some of the clients Billy has advised on marketing

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Shivani Berry

Rafeh Qazi

Clever Programmer

Khe Hy


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Abbi Perets

Successful Freelance Mom

Abhinav Chihikara

10K Designers
Graphic Design

Ben Collins

Collins School of Data
Spreadsheet Automation

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Ali Abdaal

YouTuber Academy

Business Growth

Walid Feghali

Concept Art

Nathan Cole

Violin Instruction

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Women's Leadership

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